on the side is a fitting that the ht lead fixes to, inside the unit behind this is the metal slip ring that spins and is energised by the magneto, the ring is copper and so can get clogged with crud, the back of the ht lead fitting should also have a carbon brush on it that touches the ring and transmits the spark, on the other end of the mag, will be another ring, but this will be behind a grub screw or something similar, inside here will be another slip ring and another carbon brush. try the softwood (a lolly stick soaked in alchohol will do it) mags are pretty basic, if it was runninmg when it went away, it should run now.